P2 Packaging designs and engineers packaging containers for automotive suppliers and other enterprises throughout North America. The company’s flagship offering is a sustainable shipping solution that cuts millions of dollars in expenses, reduces inventory space, saves trees, and reduces a company’s carbon footprint. P2’s patented corrugated box design is used by many of the world’s largest automakers, including Ford, General Motors, Tesla, Volkswagen, and BMW. As a result, P2’s clients save tens of millions of dollars in production, shipping and labor costs and reduce carbon emissions by hundreds of thousands of pounds per year. With product success, however, also came a challenge—how to rapidly and efficiently scale the company’s overall PR & marketing efforts.

Breakfast at the Beach: Turning a National Product Launch into a Local Media Event

To build excitement around the launch of McDonald's All Day Breakfast, Marx Layne transformed a national product announcement into a high-impact local experience. The agency created and executed Breakfast at the Beach, a one-day event at Detroit's Campus Martius Beach that gave thousands of attendees the opportunity to enjoy the new menu before the official nationwide launch. From event planning, permitting, logistics, and branded experiences to media outreach and on-air TV food drops, Marx Layne managed every aspect of the campaign. The result was widespread television coverage across Detroit's major news stations, memorable on-air brand integrations, and extensive pre-launch buzz that helped position McDonald's All Day Breakfast as one of the region's most talked-about product launches.